GREAT NEWS! Research confirms MORE PHOTOS = QUICKER SALE at a HIGHER PRICE!

Realtor Magazine
Daily Real Estate News  |  April 2, 2008

How Photos Help Sell Homes

Photographs that accompany home listings on the Web or in brochures, newspaper advertisements, flyers, magazine articles, and other marketing materials play a significant role in attracting buyers.

These images serve as the first impression, and buyers often decide whether or not to see a home in person based on their quality and presentation.

Research reveals that the more photos a listing has, the quicker it sells. A property with a single photo spent 70 days on the market (DOM) on average, while DOM fell to 40 with six photos, 36 DOM with 16 to 19 photos, and 32 DOM with 20 photos*.

Additionally, listings with one photo sold for 91.2 percent of the original price, while homes with six or more sold for 95 percent of the original price.

The photos to be used in an agent’s marketing materials should be taken by a professional, with experts noting that sellers will recoup the costs of professional photos if their homes sell faster and at a higher price.

Source: RISMedia, Gar Benedick (04/01/08)
© Copyright 2008 Information Inc.

*Flash Gallery attractively showcases up to 20 photos! This can mean a quicker sale at a higher price!

More than 80% of home buyers window shop online before they call an agent. So you gotta dress up those listings for your largest audience to get the phone ringing! The online curb appeal of Flash Gallery motivates buyers and real estate agents to visit your property!  Flash Gallery is better than a white picket fence, a yard full of flowers, and a fresh coat of paint!

Advice from NAR President, Dick Gaylord | April 8, 2008
"A switch to new technology will boost your efficiency and help you deliver a higher level of customer service."

Need we say more?

We love forecasting market trends in real estate and looking for new ways to combine your needs with the latest technology to make Flash Gallery even more fun and profitable for you!

We’ll pose questions here to ask about your interest level in new products or features. Submit comments below.

Video Open Houses: are a newly emerging trend in real estate. It allows agents to upload videos, shot with a camcorder, of an agent-narrated walk through of your Open House. Flash Gallery can currently support video, but we'd like your feedback...

Is this practical for most agents? Will the quality be there? Is it realistic to expect buyers to spend that much time watching it? Is shooting and uploading video something you would personally use in your Flash Gallery? 

RSS Feeds: We know agents are busy posting their listings to many sites these days. We are anxiously awaiting the completion of the "standardized MLS form" which will allow agents to enter their listing once and have it appear instantly on multiple sites via an RSS feed. This will save you time and give you the maximum level of internet exposure.

When the "universal MLS form" is finalized, would you be interested in utilizing the RSS feed feature here so all your Flash Galleries will instantly appear with your listings on multiple sites?

Please enter your answers, comments, and feedback below.
Got another idea you’d like to share with us? Tell us. We’d love to hear it!